brand messaging // creative direction // customer engagement

Grail has led brand messaging and creative direction in North America for Italy’s legendary espresso brand, illy. Working closely with client marketing teams in New York and Trieste, Italy, we’ve successfully launched four major new product initiatives, and developed a customer loyalty program, a preferred retailer program, office coffee initiative, brand ambassadors program and holiday gift guide through digital and print advertising, email marketing, direct mail and direct response television.