BRAND NAMING // IDENTITY // PACKAGE DESIGN

When Staples entered a partnership with retailer Whole Foods to introduce a new co-branded "healthy snack" line for the corporate lunch room, Grail was enlisted to envision the new brand concept, visual identity, package design and online experience. Our ideation led to the launch of the Austin Bridge brand, inspired by the city of Whole Foods’ founding and its emblematic Pennybacker Bridge.